At one point the television was the closest thing to making viewers feel they were physically experiencing something from their couch. Today augmented reality has given companies the ability to put to create an even more compelling experience than the two dimensional view from our televisions and screens. Augmented reality is a computer generated image of a person's view. The view of reality is modified by a computer.
Service providers like Amazon and Lyft have transformed the consumer customer service experience. With just a few taps on a smartphone or clicks of a mouse, consumers can have virtually any product delivered to their door, or summon a car to pick them up within minutes.
Features alone are no longer enough to win in today’s markets. In the past, the bells and whistles of a product or service could lure interest. It may even grab the headlines of trade newspapers and magazines.
Not in today’s customer-centric, online and hyper-competitive market. It may pique interest, but ultimately it is the customer experience that seals the deal. A lousy experience can not only drive customers away; it can impact pipelines, reduce bottom lines and tarnish reputations.
Artificial intelligence (AI) is a theme that’s been frequently dramatized by the entertainment industry. We see it in the form of humanoid figures with superhuman intelligence.
These AI marvels work 24/7, nearly at the speed of light, yet they never get tired or complain. What’s more, they can remember every detail and learn from every experience, so they constantly get smarter.
Businesses collect intelligence – immense quantities of it. This statistical information has the potential to help companies gain a market edge, streamline operations and improve profitability. The challenge exists in finding ways to collect a diverse set of data, and then compile it into a format that is actionable.
Design theory is one way that companies can better design their reporting dashboards so that everyone, not just those with a PhD, can benefit.
Any savvy ecommerce company understands the importance of using data to grow faster and more efficiently. While every merchant’s journey is different, one thing always proves true: All customers are not created equal. A high-value, loyal customer can easily generate more than 10 times the revenue of a typical buyer.
IBM, announced today that it has been recognized as the winner in the Business Analytics category and the Enterprise Network Storage sub-category in CRN's 2017 Annual Report Card (ARC) awards program. The Annual Report Card summarizes results from a comprehensive survey that details solution provider satisfaction across product innovation, support and partnership for the hardware, services and software vendors they team up with.
A quick-service restaurant chain with thousands of outlets around the world is using data to drive a successful turnaround, increase customer satisfaction, and grow revenues.
People analytics—the application of advanced analytics and large data sets to talent management—is going mainstream.